Sewing Time

Sewing Time - Freelance Branding | Irene is an expert dressmaker, a devoted mother and runs learn-to-sew workshops for children and adults. With the aim of expanding her clientele and starting her social media footprint, I developed a new brand suite for her with digital and print translation in mind. The visual inspiration for the Sewing Time brand grew from Irene’s time learning patternmaking in Paris and her adoration of the colour red.

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