This project utilised Illustrator, InDesign, Photoshop and Sketch App to complete a logo, logomark, website, social presence, and print collateral. Atrium is an experiential identity based in inner city Sydney that transforms from a daytime boutique nursery to a trendy restaurant by night. They want to rival the cult following of The Grounds of Alexandria and they want to hire out the space for functions. The design is inspired by conservatories, millennial plant parenthood, countryside holidays away from the city and soft light photography. The main vision was to make Atrium into an ‘instagramable’ inner city green sanctuary-come-foodie experience.